What does neuroscience have to do with marketing strategy? When you try to understand consumers, sometimes you feel like you need a crystal ball. They say they want one thing, but in the end they choose something completely…
Creativity and customer experience - the key to customer reintegration after the pandemic? New UK research suggests that the time has come to change our view of the…
4 recommendations on how to elegantly coordinate sales and marketing processes Many organizations suffer from the conflict between sales and marketing,…
Do customers need salespeople, or can they already "serve" themselves? With billions of data and technologies at their fingertips, customers may…
12 best practices to increase the level of your client services (4/4) Customers expect companies to continuously improve the level and…
12 best practices to increase the level of your customer service (3/4) Customers expect companies to continuously improve the level and…
12 best practices to increase the level of your client services (2/4) Customers expect companies to continuously improve the level and…
12 best practices to increase the level of your client services (1/4) Customers demand an ever-improving level and availability of service. With…
Content marketing is growing in importance Between March and April of this year, the e-commerce industry grew as much…
Survey: Three Challenges in Coaching Sales coaching is a very good foundation that sales managers can give their…
3 ways to improve sales forecasts when the future is unclear When business pressure is high, sales teams may lose track of further…
80 marketing tools for every type of business (and budget) In the world of marketing, new tools, tips, tricks and trends are…
10 variables to help you better profile customers and map their path You need to map the customer's path accurately in order to really…
