6 ways COVID-19 changed omnichannel marketing The ability of organizations to successfully exploit marketing channels across the spectrum is proving essential for the "new normal" era. Together with the massive…
Marketers underestimate the role of creativity in the effectiveness of campaigns New research by Kantar has found that marketers overestimate the impact of…
How can brands double their ROI from influencer marketing? Influencer marketing has the potential to offer great efficiency and return…
TikTok has a new guide to help brands make better use of its tools The new Tutorials platform provides lessons on how to use different tools…
Three tips for dealing with clients in the transition to the "new normal" Very often you don't hear from clients what you have done well, but you…
Brian Tracy: How to be a successful distance trader The number of companies offering telework to employees has increased by…
5 mistakes you make when talking to candidates for sales positions If you have ever recruited candidates for sales positions, you may have…
Your customers watch your every move Customers and potential clients in today's competitive world follow your…
Study: Are you ready to strengthen the relationships and satisfaction of your B2B customers? There is now a lot of discussion in the media about how COVID-19 will…
3 tips for creating safe working conditions for your sales team The need for distance work may still persist in your company at the…
6 interesting financial facts about millennials Millennials are considered financially undisciplined individuals who spend…
Brands can't really listen to customers. They rely on data; however, that is not enough. With the growing amount of consumer data, companies have more information…
B2B Product Marketing: Why Is It So Important? Many entrepreneurs do not have a complete overview of what B2B product…
