2 basic rules of brand definition Brand is a tool to communicate. But how to correctly define a brand, so that the communication can work effectively? This is what John Parham fof Parham Santana …
When it's time to get rid of your client An agency will do a lot for a client. But what if in terms of ROI you will…
Every company has or had a client with whom everyone hopes that if they…
How to use YouTube for business effectively Videos can be a very good tool for business and YouTube provides an easy…
Public relations is like owning stock - it's a long term matter. That is…
Still wavering over social networks? A new InSites Consulting study provides global insights about social…
A selection of social marketing objectives for 2013 Planning for 2013 is underway. Therefore, Ragan's PR Daily decided to help…
The perfectly optimized press release Today due to its electronic form, a press release has a greater function…
Does it make sense to communicate with customers in print? Printed communication still makes sense, because print is still one of the…
How to pitch a blogger effectively Every experienced blogger can sense when any brand's PR department wants…
Why do you fail to close? Debbie Allen in Sky Rocketing explains that if you fail to close the sale,…
How to respond to negative PR Some say that there is no such a thing as negative PR. However, companies…
A survey conducted by Google among smart phones users came with a clear…
