The purpose of cold calling is to determine whether the company could need your product and has the resources necessary to buy it. However, this first call is also…
Case 1: In the morning, you open the newspaper and find that a journalist…
Once in a while there is a client with whom you have a lot more trouble…
Andrew Hindes, an instructor in the field of PR, briefly summarizes 7…
This time, however, the article is not about e-shops. New research by…
Networking and word of mouth present a 7 times more effective tool for…
The aim of marketing is to attract customers. However, it is much cheaper…
Everyone knows that there is only one first impression. Not always,…
Marketing guru Seth Godin is the author of helpful hints, which are useful…
Are you going to raise prices? Or will you restrict services? Do you have…
Customers do not care only about product price. They want added value…
Sooner or later it just happens: Something goes wrong and it makes your…
Relationships with customers can be enhanced by a firm's pro-active…