Increasingly decisions are made by a commission or a team of people. Sales people need to take this fact into consideration and adapt their presentation accordingly.…
There is a difference between getting attention and holding the attention.…
The right questions to receive customer feedback If you monitor client satisfaction, and yet many clients tend to switch…
Do not reject press releases Currently, there are several tools to inform the press. We can call them,…
Social marketing excellence: The case of Starbucks 18,000 coffee shops in 60 countries. This is called success. One would say…
When writing, use advice from Kurt Vonnegut In the introduction to one of his books, Kurt Vonnegut wrote eight tips for…
If you have successful on social media, one day it will happen: A negative…
The first month of working with a new client is something that will never…
Management of Lego is forced to take an exam on social media Danish Lego Group requires its senior management to pass an exam about…
Google blasts the difference between mobile and desktop advertising If you buy advertising on Google, you are now going to become a mobile…
How to overcome sales objections Objections are an integral part of a sales process. If you think you're not…
In modern communications, there are now three main turbulent forces:…
Tell a story like the Walt Disney Studios Today is the first day of the 6th Annual Social Media for PR and Corporate…
