It might sound like a paradox, but it's true. The more options you give a prospect to choose from, the bigger the chance is that he will choose neither of them. In…
Three strategies for raising excellent salespeople in your company Good salespeople do not just appear out of the blue. Though genetic…
There is an old truth in business that if someone finds you likeable, they…
Four techniques of the best sellers over the phone Selling effectively by telephone is a real art. But it is one that can be…
Account based marketing, abbreviated as ABM, is a term that's frequently…
How to avoid silent moments when talking to a client "Dead air time" during phone conversations with clients refers to a…
Specifics of female clients Women play an irreplaceable role in the buying processes of most families.…
The problem with people who interrupt others is that they often don't know…
Four zero-budget marketing tips for start-ups No matter whether you are starting new businesses or not, you must have…
Occasional drops in sales are normal for every type of business. It's good…
Trends in customer service that came to light in 2017 The year 2017 hasn't even come to a close, and yet we can already say what…
No matter how big your client base is, and how loyal it is, companies…
Bringing clarity to PR measurement: focus on actionable insights In the field of PR, there is often a tendency simply to analyse too many…
