Every year a lot of business rely too much on a single communication channel: the Internet. But marketing is not about what communication medium works best. It is…
Do not target customers with a message they do not want to hear. Studies…
Websites focusing on e-commerce usually reach only 1-4% conversion rate.…
High commission, no fixed salary Companies like to offer work on a commission-only basis. Sales people only…
6 steps to successfully defend corporate reputation It takes years to build a good corporate reputation, but it is a matter…
Dutch beer manufacturer will use its Facebook page to select the creative…
Success with moms means successful sales: women make up 85% of…
Digital marketing highlights of 2011 2011 has been a breakthrough year in digital marketing. Marketers tested…
Do you really need to send a press release? Good quality media lists create a generation of lazy people from PR. The…
Marketing Week selected predictions for 2012, which may significantly…
New Year resolution at work: Stay realistic Everyone has seen long-term objectives at work. Certainly they do make…
IKEA invites Facebook fans to come to their stores In 2012 IKEA plans to combine online marketing with the actual increase in…
No one can buy something without being convinced that they will somehow…
