Marketing – HR news

Článek v rámci předplatného KFC is testing mobile app for pre-ordering

The UK's KFC is now testing a new application that allows customers to pre-order via their mobile phone, and then just their meal up. It is assumed that even during…

Článek v rámci předplatného 8 elements of a winning sales pitch

Successful sale means that the seller makes a profit and the buyer is…

Sales presentations to multiple decision makers

Sales presentations to multiple decision makers

Increasingly decisions are made by a commission or a team of people. Sales…

7 ways to achieve greater engagement on YouTube

There is a difference between getting attention and holding the attention.…

Článek v rámci předplatného The right questions to receive customer feedback

If you monitor client satisfaction, and yet many clients tend to switch…

Do not reject press releases

Článek v rámci předplatného Do not reject press releases

Currently, there are several tools to inform the press. We can call them,…

Článek v rámci předplatného Social marketing excellence: The case of Starbucks

18,000 coffee shops in 60 countries. This is called success. One would say…

When writing, use advice from Kurt Vonnegut

Článek v rámci předplatného When writing, use advice from Kurt Vonnegut

In the introduction to one of his books, Kurt Vonnegut wrote eight tips for…

How to respond to negative comments

If you have successful on social media, one day it will happen: A negative…

How to make your client "fall in love" with you...

The first month of working with a new client is something that will never…

Management of Lego is forced to take an exam on social media

Článek v rámci předplatného Management of Lego is forced to take an exam on social media

Danish Lego Group requires its senior management to pass an exam about…

Článek v rámci předplatného Google blasts the difference between mobile and desktop advertising

If you buy advertising on Google, you are now going to become a mobile…

How to overcome sales objections

Článek v rámci předplatného How to overcome sales objections

Objections are an integral part of a sales process. If you think you're not…

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