Marketing – HR news

Článek v rámci předplatného What is “content marketing” and how can you make use of it?

We are currently witnessing dramatic changes and shifts in marketing. In the pre-Internet era, when the information space was dominated by mass media, the most…

Článek v rámci předplatného Do you want to start a blog of your company? Five mistakes you must avoid must avoid

Establishing and maintaining a quality blog on your company's the website…

Článek v rámci předplatného How to improve your company's brand in the eyes of your customers

There can be quite a gap between how you see your brand and how customers…

Článek v rámci předplatného Four pieces of advice on how to distinguish your product's brand from competitors

The product you offer's brand and the way clients perceive it are closely…

Článek v rámci předplatného 4 tips on what effective content marketing should look like

Content marketing is a way of promoting your product using articles which…

Článek v rámci předplatného What can you learn from politicians for your marketing?

If you want to vote for a political candidate, you need to be convinced…

Článek v rámci předplatného New AI tools in MailChimp will improve the effeectiveness and creativity of your campaigns

A new pair of marketing tools from Mailchimp aims to make machine learning…

Článek v rámci předplatného Why don't customers respond to your mailings?

Do you send newsletters and mailings to your customers? Then you know that…

Článek v rámci předplatného Do you operate in the B2B segment? How well do you know your target audience?

Many business managers assume that they really know the target group they…

Článek v rámci předplatného 5 rules for writing emails to customers

The number of emails we send and receive per day tends to make our approach…

Článek v rámci předplatného Traditional media are not dead, focus on an optichannel strategy

We followed the data even before digital marketing appeared and analysis…

Článek v rámci předplatného 5 strategies for effective lead generation

Many companies are looking for quick and easy ways to reach new prospects…

Článek v rámci předplatného Do you write direct e-mails? Use psychology to create them

Most marketers are well aware of the power of direct marketing today. In…

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