Every seller can explain what the product can do. Plenty of them can also explain how it works. Most of them are satisfied with explaining only these two points to…
Negotiation skills are very important not only in your professional life,…
Investing big money in marketing and expecting it to sell your product is…
If your product is the cheapest one among similar, or at least seemingly…
This is an eternal question in sales. The potential customer does not…
There are suppliers and sellers in every field that companies or…
Nicola Cook, MD of the Shortcuts consultancy company, dealing with …
In the past few years there has been a lot of talk about procrastination, a…
Sales is not about using arguments that appeal to logical thinking selling…
Key accounts are not just ordinary customers. A truly professional B2B…
92 percent of salespeople could do better in building and maintaining…
Many people feel uncomfortable whenever they sell something some of these…
Success in sales is not a miracle. It does not come accidentally it is an…