If AI produces interchangeable marketing copy, the problem is often not the tool but an ill-defined brand Rewriting prompts or switching tools will not help if a company cannot clearly describe the customer's problem, its difference from competitors, and the boundaries…
For complex services, human help can increase conversion even among customers who prefer to research on their own first Digital self-service lets customers check price, availability and options…
A customer move is a strong buying signal, but brands often notice it only after the customer leaves Moving home forces households to reconsider internet service, insurance,…
Customers Do Not Want a More Complex Loyalty Programme but Reliable Recognition and Easier Service Companies collect more data and introduce more precise personalisation, yet…
Brands Must Measure Whether They Appear in AI Answers and Zero-Click Search Customers increasingly obtain information without visiting a company…
Marketing Must Build Customer Trust, Not Just Speed Up More Campaigns Customers receive more and more messages, but trust them less. Marketing…
Content marketing: Tips on making it more efficient Content marketing is a way of presenting your brand by offering users and…
Companies cutting marketing budgets: a good decision? The years 2020 and 2021 have brought unexpected and unprecedented changes…
What can you learn from politicians for your marketing? If you want to vote for a political candidate, you need to be convinced…
Make your brand the one people love Getting customers to see your solution as the best on the market is…
Targeted marketing campaigns as the key to gaining consumers at home in 2021 Retailers will need to work together to respond to the protracted shifts in…
Tips and tools for effective teamwork (not only) on social networks (2/2) In a previous article, we talked about a few simple tips on how to…
Tips and tools for effective teamwork on social networks (1/2) If you work in a social networking team, you probably know how difficult it…
