Global advertising expenditure in social media will grow 72% between 2016 and 2019, rising from US$ 29bn to US$ 50bn, according to Zeniths new Advertising…
Content marketing today is the king of B2B marketing. The volume of…
5 simple tricks to make your content marketing more effective Content marketing is a way of presenting your brand by offering users and…
6 tips to get your marketing content shared by users Social networks and their interconnectedness opened an entirely new field…
Use your blog to generate leads Driving leads is what inbound marketing is all about. However, it is a…
Just-in-time marketing can deliver a higher return on marketing dollars and…
3 lessons learned from unsuccessful marketing campaigns Thank goodness for the mistakes made in the past by less successful…
Guide to turning your content marketing to purchases Engagement increases the chances of lead generation and conversion. Make…
4 current trends in modern marketing The development of marketing strategies and techniques goes hand in hand…
Make your B2B database grow You need data in your database to be able to connect with the people who…
Avoid marketing misfiring: 4 pitfalls you need to avoid 1) You are sending out a one size fits all messages More than 85 % of…
Invite your customers to an innovation contest Dont offer fixed awards to the winner, but split one big award into several…
Company logo matters: its shape affects how consumers perceive you (2/2) The first article explained how certain shapes bring about certain feelings…
