Do you operate in the B2B segment? How well do you know your target audience? Many business managers assume that they really know the target group they are trying to communicate with. However, this image is often not correct and is reflected…
Do you want customers to find you online? Find out how to do it Focus on performance marketing strategies that work.
Prepare an acquisition strategy for 2021 Uncertainty reigns everywhere this year. Even organizations that are still…
Work on your brand's reputation. Here are 3 tips on how to do it Your reputation is affected by many factors, including primary marketing…
What does neuroscience have to do with marketing strategy? When you try to understand consumers, sometimes you feel like you need a…
Creativity and customer experience - the key to customer reintegration after the pandemic? New UK research suggests that the time has come to change our view of the…
Content marketing is growing in importance Between March and April of this year, the e-commerce industry grew as much…
Survey: Three Challenges in Coaching Sales coaching is a very good foundation that sales managers can give their…
80 marketing tools for every type of business (and budget) In the world of marketing, new tools, tips, tricks and trends are…
6 ways COVID-19 changed omnichannel marketing The ability of organizations to successfully exploit marketing channels…
Marketers underestimate the role of creativity in the effectiveness of campaigns New research by Kantar has found that marketers overestimate the impact of…
How can brands double their ROI from influencer marketing? Influencer marketing has the potential to offer great efficiency and return…
TikTok has a new guide to help brands make better use of its tools The new Tutorials platform provides lessons on how to use different tools…