Marketing – HR news

Článek v rámci předplatného Facebook and Twitter: More innovation in advertising

The two most popular social networks, Facebook and Twitter are taking further steps to improve their advertising services primarily through better targeting and…

Target according to demographic criteria or personality traits?

A lot of money is spent in advertising for adapting campaigns to various…

Článek v rámci předplatného HBR: Customers don't want relationships with brands

The trend today is engaging customers in order to build a relationship with…

Pinterest: The third largest social media site

It's only two years old and it has gained real popularity only this year.…

Článek v rámci předplatného Building a social media marketing program

Perhaps all marketing managers already understand that the influence of…

Článek v rámci předplatného Using social media when attending a conference

Before you go to another conference, make sure that in addition to…

3 marketing lessons of Trader Joe’s

3 marketing lessons of Trader Joe’s

Trader Joe's is an American chain of convenience stores, which is…

Článek v rámci předplatného What is the ROI of your trade show booth?

Beautiful stands, expensive tickets, glossy brochures. It was a wonderful…

How to improve you customer experience

Článek v rámci předplatného How to improve you customer experience

Providing first class customer service is not enough - that should be…

13 lessons of WOM Marketing

Článek v rámci předplatného 13 lessons of WOM Marketing

13 lessons of WOM Marketing Word of mouth marketing is trying to work with…

Článek v rámci předplatného LinkedIn to launch new tools for marketers

LinkedIn plans to introduce new functions for companies, which will enable…

Článek v rámci předplatného Google AdWords new feature: Location targeting

Google Inc. improved its search function by …

The specifics of selling in start-ups

The specifics of selling in start-ups

If you are setting up a business, certain recommendations regarding sales…

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