2 basic rules of brand definition Brand is a tool to communicate. But how to correctly define a brand, so that the communication can work effectively? This is what John Parham fof Parham Santana …
Public relations is like owning stock - it's a long term matter. That is…
The perfectly optimized press release Today due to its electronic form, a press release has a greater function…
Does it make sense to communicate with customers in print? Printed communication still makes sense, because print is still one of the…
How to pitch a blogger effectively Every experienced blogger can sense when any brand's PR department wants…
How to respond to negative PR Some say that there is no such a thing as negative PR. However, companies…
Press releases are still relevant, therefore, PR professionals still need…
10+1 up-to-date advices for a sucessful press release Most reporters today use social media as their sources. According to a…
The latest trends in PR Bloggers have shaken the world of media. Consumers are skeptical and…
How to enhance email marketing Email is still in the game, but it is necessary to adapt it with regard to…
What should a PR pro always tell reporters People in the PR department are trained to speak with the press, and they'…
6 reasons for holding a press conference The impact of new technologies lead to press conferences being a lot less…
