E-mail marketing can seriously damage the brand Three out of four people report that if a brand will bombard e-mails, they will soon resent it. This is the main finding of the recent YouGov survey, commissioned by…
News release can provide visibility on the Internet Press releases are changing and there are new possibilities for their use.…
E-mail still has its place in direct marketing. With respect to new media,…
Do not reject press releases Currently, there are several tools to inform the press. We can call them,…
When writing, use advice from Kurt Vonnegut In the introduction to one of his books, Kurt Vonnegut wrote eight tips for…
The first month of working with a new client is something that will never…
In modern communications, there are now three main turbulent forces:…
Tell a story like the Walt Disney Studios Today is the first day of the 6th Annual Social Media for PR and Corporate…
When the media wrong It has happened many times - the media accused an innocent person and…
If your writing is not moving forward.. You are supposed to write a PR article or a press release you've reached a…
If we are to empathize with the target group, we must first be able to look…
Don't make reporters angry when you call Journalists tend to be very busy and their phones are ringing all day long.…
Journalists get a lot of emails every day, hundreds of phone calls and…
