A definite NO! Even if your product is a leader in its category, an open a marketing claim with this statement may even damage it. A new study by Kellogg School of…
Reasons to change your advertising agency Matthew Bryan Beck, a Creative Strategist at Ogilvy & Mather NY ,an…
Long hours, the need for continuous adaptation of scenarios, crisis…
If there was a clear answer, many marketers and PR staff would be paid in…
Everyone does it but few really understand it. This is exactly what can be…
Men are from Mars and women are from Venus. Is this also applicable on…
Photos represent a medium with the greatest viral potential and Facebook is…
If you are unsure whether your website is optimised for immediate…
Every manual of a successful PR worker says you need to call reporters. But…
Much has been written about the importance of infographics. They enable…
Do you find that content marketing is just another trendy fad and therefore…
Getting attention with your press release is increasingly difficult. …
