Invite your customers to an innovation contest Dont offer fixed awards to the winner, but split one big award into several smaller ones instead. These are the main tips that the knowledge.insead.edu website…
Company logo matters: its shape affects how consumers perceive you (2/2) The first article explained how certain shapes bring about certain feelings…
Company logo matters: Its shape affects how consumers perceive you (1/2) You can use your logo in order to shape the perceptions of your customers,…
Sell what makes your company unique How to be different from your competition? How to make customers believe…
How to fully exploit the potential of a trade fair presentation For exhibitors, trade fairs are unique events with an extremely high…
If you want your company to be successful, you have to create a successful…
The LinkedIn social network is not just a useful tool for professional…
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6 things you should not say to a journalist There are plenty of reasons why a journalist will not cover your story:…
4 steps to building a strong brand Building a strong brand is the basis for business success. To accomplish…
Create truly personalized offers Research shows that "classic" personalisation in sales does not meet the…
When you prepare a direct mail marketing campaign, the most important thing…
5 ways to attend conferences for free Attending conferences is a very useful activity: you can learn new things,…
