Traditional media are not dead, focus on an optichannel strategy We followed the data even before digital marketing appeared and analysis and statistics became a mantra. So why throw away traditional media and marketing channels?…
How to connect customers with a brand: Consistency is the key Brand loyalty is a goal for every company. Develop brand loyalty by…
Diamonds and Coca-Cola are forever: The greatest ads of all time Something as simple as word association can put a brand in customers minds.…
Color talk: Colors impact on sales It is important to choose colors wisely. The color and hue you pick for…
Company logo matters: its shape affects how consumers perceive you (2/2) The first article explained how certain shapes bring about certain feelings…
Company logo matters: Its shape affects how consumers perceive you (1/2) You can use your logo in order to shape the perceptions of your customers,…
Sell what makes your company unique How to be different from your competition? How to make customers believe…
The LinkedIn social network is not just a useful tool for professional…
5 ways to attend conferences for free Attending conferences is a very useful activity: you can learn new things,…
A definite NO! Even if your product is a leader in its category, an open a…
Men are from Mars and women are from Venus. Is this also applicable on…
Photos represent a medium with the greatest viral potential and Facebook is…
Every manual of a successful PR worker says you need to call reporters. But…
