Marketing – HR news

Článek v rámci předplatného The future of retail according to Marketing Week

In 2011 the volume of online sales grew by 16% over the previous year. Despite the expected slight growth slowdown, sales via the Internet and digital media will…

Tablet users spend online more than smartphone users

Tablet users spend online more than smartphone users

According to a study conducted by Adobe titled Adobe Digital Marketing…

10 rules of modern marketing

10 rules of modern marketing

Do not target customers with a message they do not want to hear. Studies…

Heineken anniversary bottle will be designed by its FB fans

Dutch beer manufacturer will use its Facebook page to select the creative…

Find the gold mine: Focus on moms!

Find the gold mine: Focus on moms!

Success with moms means successful sales: women make up 85% of…

Digital marketing highlights of 2011

Článek v rámci předplatného Digital marketing highlights of 2011

2011 has been a breakthrough year in digital marketing. Marketers tested…

Consumer trends in 2012

Consumer trends in 2012

Marketing Week selected predictions for 2012, which may significantly…

icon New Year resolution at work: Stay realistic

Everyone has seen long-term objectives at work. Certainly they do make…

Článek v rámci předplatného IKEA invites Facebook fans to come to their stores

In 2012 IKEA plans to combine online marketing with the actual increase in…

Lego to target girls with a new product range

Článek v rámci předplatného Lego to target girls with a new product range

Lego will introduce a new range of toys designed specifically for girls. A…

Digital marketing: B2B trends for 2012

Článek v rámci předplatného Digital marketing: B2B trends for 2012

Portal eM+C published 7 digital marketing trends which are expected for the…

Can introverts succeed at a conference?

Článek v rámci předplatného Can introverts succeed at a conference?

A conference is a great marketing opportunity. At the time of tight…

When will marketing respond to demographic changes?

Článek v rámci předplatného When will marketing respond to demographic changes?

The British weekly magazine Marketing Week provides information about…

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