Do not target customers with a message they do not want to hear. Studies prove that a) the ad recall rate is the lowest in history, b) CTR of banners are close to…
Dutch beer manufacturer will use its Facebook page to select the creative…
Success with moms means successful sales: women make up 85% of…
Digital marketing highlights of 2011 2011 has been a breakthrough year in digital marketing. Marketers tested…
Marketing Week selected predictions for 2012, which may significantly…
New Year resolution at work: Stay realistic Everyone has seen long-term objectives at work. Certainly they do make…
IKEA invites Facebook fans to come to their stores In 2012 IKEA plans to combine online marketing with the actual increase in…
Lego to target girls with a new product range Lego will introduce a new range of toys designed specifically for girls. A…
Digital marketing: B2B trends for 2012 Portal eM+C published 7 digital marketing trends which are expected for the…
Can introverts succeed at a conference? A conference is a great marketing opportunity. At the time of tight…
When will marketing respond to demographic changes? The British weekly magazine Marketing Week provides information about…
Facebook is extremely successful because it creates a big emotional…
Social media: 3 recommendations for 2012 1. Be relevant Imagine that you pay a fine of CZK 20 each time you send an…
