Companies are deploying AI across customer service, but survey data show costs are not falling and sometimes are rising A survey of 150 customer-service and IT leaders shows a striking gap between the breadth of AI deployment and financial results. No respondent reported a significant…
Marketing teams can manage campaigns in natural language, but they must change how they check data and AI results Part of marketers’ work still consists of moving between screens, building…
CRM and sales-engagement tools solve different problems. Poor integration between them, however, creates worse data CRM should preserve the shared history of customers, opportunities and the…
If AI produces interchangeable marketing copy, the problem is often not the tool but an ill-defined brand Rewriting prompts or switching tools will not help if a company cannot…
AI can prepare a customer success plan in half an hour, but it cannot take over the relationship or complex decisions Customer success staff often move between technical support, renewals and…
Customers can vet a salesperson with AI before ever allowing a pitch Artificial intelligence no longer helps only salespeople with preparation.…
Five free AI courses for salespeople Artificial intelligence is transforming the world, and those who do not…
The four most common reasons why customers leave an e-shop with items in their cart You have a high traffic website, users browse your products, fill their…
Tips on how salespeople can use artificial intelligence in sales Artificial intelligence is transforming the world, and sales are no…
3 reasons why salespeople don't need to worry about artificial intelligence stealing their job Artificial intelligence (AI) worries many a worker because in many cases…
Are people ignoring your e-mails? You aren't creating a sense of urgency Why do many e-mail offers remain unanswered, or even deleted? The answer is…
Five qualities of content that has the potential to go viral on social media Social networks and their interconnectedness opened an entirely new field…
Basic tips on how to present your company on the Internet There are very few companies that are not on the Internet. That's no…
