Writing e-mail subject lines: An art worth mastering In many cases, it's the e-mail subject that makes the difference between the user deleting the whole message or the user clicking on it and reading it. Writing…
Social media presence: getting it right Social media is a direct way of getting in touch with consumers of your…
Internet users today switch from desktop PCs to mobile devices and new…
How to use content marketing to get people into your sales funnel The key is to sell solutions, not just items. Put differently, your…
To succeed online with your content marketing activities, your content…
2019: What trends in digital marketing can we expect? (2/2) The previous article described how the use of augmented reality, voice…
Digital marketing will go through a revolution. Digital advertising…
Who are the right influencers for your niche? As a person becomes a micro influencer, people start noticing. The person…
Four legendary emotionally powerful marketing campaigns One of the main rules of marketing (and sales too) is that facts do not…
The big issue of social media marketing It may be the case that there are too many bots (software applications…
How to prepare a successful social media strategy Creating a social media strategy should be based on a few key questions. By…
Growth in global advertising is mostly driven by social media, online video…
Account based marketing, abbreviated as ABM, is a term that's frequently…
