Marketing – HR news

Heineken anniversary bottle will be designed by its FB fans

Dutch beer manufacturer will use its Facebook page to select the creative concept of its anniversary bottles. Anyone can download the design application. After the…

Find the gold mine: Focus on moms!

Find the gold mine: Focus on moms!

Success with moms means successful sales: women make up 85% of…

Digital marketing highlights of 2011

Článek v rámci předplatného Digital marketing highlights of 2011

2011 has been a breakthrough year in digital marketing. Marketers tested…

Consumer trends in 2012

Consumer trends in 2012

Marketing Week selected predictions for 2012, which may significantly…

icon New Year resolution at work: Stay realistic

Everyone has seen long-term objectives at work. Certainly they do make…

Článek v rámci předplatného IKEA invites Facebook fans to come to their stores

In 2012 IKEA plans to combine online marketing with the actual increase in…

Lego to target girls with a new product range

Článek v rámci předplatného Lego to target girls with a new product range

Lego will introduce a new range of toys designed specifically for girls. A…

Digital marketing: B2B trends for 2012

Článek v rámci předplatného Digital marketing: B2B trends for 2012

Portal eM+C published 7 digital marketing trends which are expected for the…

Can introverts succeed at a conference?

Článek v rámci předplatného Can introverts succeed at a conference?

A conference is a great marketing opportunity. At the time of tight…

When will marketing respond to demographic changes?

Článek v rámci předplatného When will marketing respond to demographic changes?

The British weekly magazine Marketing Week provides information about…

The secret of Facebook success: Faces!

Facebook is extremely successful because it creates a big emotional…

Social media: 3 recommendations for 2012

Článek v rámci předplatného Social media: 3 recommendations for 2012

1. Be relevant Imagine that you pay a fine of CZK 20 each time you send an…

Článek v rámci předplatného New Facebook metrics show: Brands forget to focus on engagement

Businesses today understand the importance of having their Facebook page to…

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