Marketing – HR news

The recipe for a headline which makes people click

Researchers in Norway tested what marketers are trying to find for years: How to write the perfect headline that really attracts readers and makes them read on. …

Crisis communication: 4 conditions for an effective apology

On Valentine's Day 2007, a JetBlue aircraft remained frozen on the runway. …

Článek v rámci předplatného Marketing strategies for your business in 2014

"You must have a Facebook account. Content marketing is the future. Email…

Why You Need a Copywriter

When creating marketing outputs, a copywriter may be needed. Websites, ads,…

12 ways to support video on YouTube

Consultant Jason Rich wrote a book describing the secrets of success of…

The year is 2014. People read e-mails mainly from mobile

E-mail is already quite an old marketing tool, so we do not expect many…

Children believe in Santa. What do your consumers believe in?

Children believe in Santa. What do your consumers believe in?

According to an international survey conducted by Nielsen, finally after…

How bad SEO can hurt your business

How bad SEO can hurt your business

It is obvious that good SEO is a part of marketing of any company. However,…

The ultimate CRM objective: to surprise and delight customers

Imagine that you are travelling to the same hotel for the fourth time this…

Tools for comparing social media efforts with your competition

Competition benchmark is a good measure of the activity and a source of…

You shouldn't copy your competition. However...

Every advice says that you are yourselves on social media, and therefore…

No theory. 5 real tips for creating good content

No theory. 5 real tips for creating good content

Content marketing, creation of quality content as the basis of a…

Is your website really working?

You have a beautiful website up and running, so why should it not be…

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