What is “content marketing” and how can you make use of it? We are currently witnessing dramatic changes and shifts in marketing. In the pre-Internet era, when the information space was dominated by mass media, the most…
Do you want to start a blog of your company? Five mistakes you must avoid must avoid Establishing and maintaining a quality blog on your company's the website…
How to improve your company's brand in the eyes of your customers There can be quite a gap between how you see your brand and how customers…
Four pieces of advice on how to distinguish your product's brand from competitors The product you offer's brand and the way clients perceive it are closely…
4 tips on what effective content marketing should look like Content marketing is a way of promoting your product using articles which…
What can you learn from politicians for your marketing? If you want to vote for a political candidate, you need to be convinced…
New AI tools in MailChimp will improve the effeectiveness and creativity of your campaigns A new pair of marketing tools from Mailchimp aims to make machine learning…
Why don't customers respond to your mailings? Do you send newsletters and mailings to your customers? Then you know that…
Do you operate in the B2B segment? How well do you know your target audience? Many business managers assume that they really know the target group they…
5 rules for writing emails to customers The number of emails we send and receive per day tends to make our approach…
Traditional media are not dead, focus on an optichannel strategy We followed the data even before digital marketing appeared and analysis…
5 strategies for effective lead generation Many companies are looking for quick and easy ways to reach new prospects…
Do you write direct e-mails? Use psychology to create them Most marketers are well aware of the power of direct marketing today. In…
