Improve your sales results with these six steps
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Would you like to increase your sales volume? Do you want to achieve better sales results and…
Improve your sales results with these six stepsWould you like to increase your sales volume? Do you want to achieve better sales results and…
Customers Do Not Want a More Complex Loyalty Programme but Reliable Recognition and Easier ServiceCompanies collect more data and introduce more precise personalisation, yet customers often do not…
Rushed Deployment of Customer Service Tools Can Increase Costs and Damage TrustUnder pressure to prove the value of customer service, companies buy isolated systems and add…
In complex B2B sales, more than contacts get lost. The greatest damage comes from context scattered across peopleA long sales opportunity can last for months and involve several salespeople and other specialists.…
CRM and sales-engagement tools solve different problems. Poor integration between them, however, creates worse dataCRM should preserve the shared history of customers, opportunities and the revenue outlook. Sales-…
Brands Must Measure Whether They Appear in AI Answers and Zero-Click SearchCustomers increasingly obtain information without visiting a company website. They find an answer in…
Margin is not lost only in the final negotiation. A salesperson can give it away in the very first conversationsCompanies often respond to declining margin by tightening discount approvals or running negotiation…
Marketing and sales cannot align in a single meeting. They need to define together whom they actually want to winConflict between marketing and sales often begins before the first contact with a customer.…
Cold Calling Works Only When Sellers Stop Reciting the Pitch and Start ListeningCold calling does not have to be a lost channel if the salesperson respects the customer’s time.…
Companies are deploying AI across customer service, but survey data show costs are not falling and sometimes are risingA survey of 150 customer-service and IT leaders shows a striking gap between the breadth of AI…
Company websites are no longer read only by people. Marketing must explain the offer to customers and AI systems at the same timeB2B customers increasingly receive their first explanation of a problem, market and suppliers…
Deflecting customers away from human agents may save costs in the short term while quietly destroying loyaltyCustomer service has long measured success by contact volume, call duration and service costs. Yet…