AI can prepare a customer success plan in half an hour, but it cannot take over the relationship or complex decisionsCustomer success staff often move between technical support, renewals and finding ways to increase…
AI-enabled buyers may know your competitors and prices before the first call. Salespeople must add what research could not revealSome customers enter a sales conversation with AI-generated comparisons of products, prices, and…
To achieve success in sales, you must focus on these four thingsDo you want to become a successful salesperson and achieve long term success in sales? Then you…
Marketing teams can manage campaigns in natural language, but they must change how they check data and AI resultsPart of marketers’ work still consists of moving between screens, building queries and manually…
Sales mistakes you must avoidThere are countless sales styles, techniques, and approaches. It is not possible to say that some…
For complex services, human help can increase conversion even among customers who prefer to research on their own firstDigital self-service lets customers check price, availability and options without sales pressure. In…
Spreadsheets and Workarounds Show That the Sales Team Has Outgrown Its Current CRMA simple CRM system may serve a small team for a long time. As the company grows, however, customer…
Marketing Must Build Customer Trust, Not Just Speed Up More CampaignsCustomers receive more and more messages, but trust them less. Marketing can no longer rely only on…
Customers can vet a salesperson with AI before ever allowing a pitchArtificial intelligence no longer helps only salespeople with preparation. Customers use it as well,…
The Gap Between Top and Average Salespeople Comes from Discovery Quality, Not the CRM SystemA sales team can use a common methodology and still produce an unreliable forecast. Formally…
If AI produces interchangeable marketing copy, the problem is often not the tool but an ill-defined brandRewriting prompts or switching tools will not help if a company cannot clearly describe the…
Why has a potential client gone silent and started ignoring you? Four most common reasonsA large number of unsuccessful business negotiations do not end with an explicit rejection from a…
