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According to a recent study by Yesmail, Tuesday is the best day for engaging fans on Facebook and Twitter. It also showed that companies usually publish new posts on days when engagement rates are…
8 tips for marketing on discussion forumsInternet forums are a good means to obtain information about customers and/or to establish contacts with potential clients. But one communication mistake can have big consequences here. According to…
Discussion forums: the most effective social media channelMost conversations about companies and products do not occur on Facebook, Twitter or LinkedIn. The most popular channel for exchange of ideas and posting questions is the oldest social media channel -…
ClickZ provides an example of how HubSpot, a company developing marketing software, increased its sales by advertising on Facebook. The firm claims that the ROI on ads on this social network was 15%…
Facebook and Twitter: More innovation in advertisingThe two most popular social networks, Facebook and Twitter are taking further steps to improve their advertising services primarily through better targeting and enhanced content. Twitter now offers…
5 tips for success on TwitterYou own a business and have mastered the basics of social media: You have a beautiful page on Facebook, you're tagged on Foursquare, and you frequently tweet. OPEN Forum offers advice on how to…
10 steps to creating a social media strategyBusinessBrief.com provides 10 tips to help create a social media strategy by Steve Nicholls, author of the bestselling book "Social Media in Business." The goal of the following steps is to use social…
Thanks to social media, companies open to consumers as no one expected. And it does not matter how active or passive the company is in its communication through these new media channels. This is a new…
How to create the perfect Facebook postThe latest survey from Buddy Media, providers of software solutions for advertising on social networks, gives an insight into what types of Facebook post actually work. Below are the main lessons that…
Social media can be of great influence, if a brand is really active. It's not enough just to get fans, it is much more complicated. But the results are worth it: According to a study by Bain & Co.…
Ragan's PR Daily presents several tips on how to use Pinterest to effectively support your PR. Think with your eyes. This social media is full of images. If you cannot visualize your message,…
How to promote your blogA blog is a very interesting and inspirational marketing tool. If you prepare to launch one, read the following advice on how to best spread the word about it. The content of the blog should be…
It's only two years old and it has gained real popularity only this year. It is meant to be used as a notice board, and its effect in marketing and PR is expected to grow. It's called Pinterest. So…
We all keep looking for information about social media published by various experts. However, the basic facts about how they work and how to interact there - you have learned that all from your…
Building a social media marketing programPerhaps all marketing managers already understand that the influence of social media can not be ignored. However, it is still about communicating with customers just as it was in marketing before. The…
