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How can Facebook fulfill 4 marketing objectives955 million active Facebook users represent a huge marketing potential. However, it is necessary to accurately define strategy, what we want to achieve. In principle, there are 4 options: Creating…
It seems that the Facebook posts timing is the key to higher ROI. A Buddy Media study Strategies for Effective Wall Posts: A Timeline Analysis, demonstrated that the time of posting has a great…
7 greatest sins on social mediaMany companies regularly post on social media, without realizing that their posts are totally inappropriate. Social Media Today published 7 greatest sins in social marketing to illustrate how not to…
4 ways to better marketing via FacebookThe biggest social network Facebook is approaching one billion users. It is, therefore, not surprising that companies want to be present here and take advantage of its potential. However, engaging…
Why your content is not shared?You have read articles and blogs on how to succeed on social media. Yet your content is not sufficiently shared and published posts are not engaging the audience. What are you doing wrong? Perhaps you…
Simon Mansell is the CEO of TBG Digital, one of the largest advertisers on Facebook. His company buys media space for millions of dollars for dozens of clients. That is why he has a very good…
LinkedIn is a social network dedicated to professionals in their fields. It has more than 120 million members worldwide. It's an ideal way to reconnect with former colleagues or business partners. In…
Do you not feel qualified enought to start social marketing, so you have decided to hire a consultant? Then you should know that if he or she is truly professional, sooner or later it should cost him…
In an article written for Forbes magazine, social marketing specialist Stephanie Chandler considers why social marketing doesnt work in many companies. This can come about for one or more of the…
Must-do's for an effective communication on social mediaTo succeed in today's competition for customers, you can't do without social marketing for much longer. The communication tools, which have been effective up to now, will need to be supported by other…
How to target women on social networking sitesWomen have always been the ones to significantly influence a households shopping habits. According to statistics, in the United States women currently control 85 % of all purchases. People in…
4 tips for more effective social marketing measurementMeasuring the outcomes of social media marketing is still a little challenge. The media are still evolving, and, moreover, many companies do not enter this virtual world with clearly defined goals.…
Facebook copywritingSocial media are still evolving and preparation of good quality texts is an integral part of good marketing. What are the differences of Facebook copywriting compared to other types of writing?…
The most common social media communication mistakeDo you feel that you have just a few Twitter followers and Facebook fans? You are probably making the same mistake as most others: You communicate from the wrong perspective! You arying all possible…
7 Facebook mistakes to discourage fansAre you trying to build relationships with customers via a Facebook page? It's not easy and it can take a while. Therefore, make use of PR Daily tips to beware of the following mistakes: 1. An…
