Step 1: Determining goals
According to the CustomerThink website, you have to set goals first and then construct the path to these goals step by step. Define what you want to achieve, what sales volumes you want or where you want to expand, and only then proceed to the other steps.
Step 2: Allocate duties
In order to work efficiently, you have to allocate tasks amongst your team members, so there's no confusion later about who does what and people can get to work. Divide up all activities the team will encounter in the future.
Step 3: Defining the ideal client
Define the ideal customer. What does he look like, what does he do, where does he live, and why would he want your product? Focus your campaign based on this definition.
Step 4: Engaging content
Come up with a form of a marketing-sales content that'll be engaging your ideal client. Create a unified campaign that will be up-to-date and based on an original idea.
Step 5: Good communication channels
Define what communication channels will be the most efficient for your work and invest the most energy in those that will be the most useful.
Step 6: Sales cycle
Come up with an idea of your sales cycle. Determine how you'll make the decision process and purchase as easy as possible for the client, and create a system that will be convenient for you as well as for customers.
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