What should an ideal customer service look like?

There are many ways to look at customer service. No matter whether you think the most important thing is efficiency, speed, customer experience or benefit for the business activities of the company, everyone has a slightly different definition of what ideal customer care should look like. Sometimes, however, it is necessary to find a consensual definition.

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Here we present some quotes from professionals in the field describing what customer service should be like.

The Call Centre Helper website asked its partners (both individuals and companies) to give a short definition of an ideal customer service. Here are their ideas:

  • It is invisible. It looks like it isn’t there, because you never need it. – James Lawther
  • Listen and respond. Good customer service is about listening and then responding to a customer in the way they choose and at a time to suit them. – Sytel 
  • Double smiles. Great customer service looks like twin smiles – one on the provider’s face and the other on the recipient’s. Rostrvm Solutions
  • Good customer service = providing a consistent experience across all channels and touchpoints, and over time by using data from every interaction. – NICE
  • The customer always comes first. Customer first: Fix what stops customers enjoying your product and, as in a supermarket, stop everything if asked to show where the eggs are. – The Forum
  • Correct the first time. Right first time, efficient, consistent and low effort for the customer. – CallMiner
  • Anticipating needs of clients. Great customer service delivers value through powerful insights, authentic conversations and proactive anticipation of customer needs. – Zendesk
  • Satisfied employees. Good customer service is being able to talk and listen. Happy agents sound happy, are calm and have a better rapport with customers. – Jabra

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Article source Call Centre Helper - British weekly online call centre magazine
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