The LinkedIn social network is not just a useful tool for professional networking and personal brand building. It is also an ideal platform for B2B marketing, especially when you operate in the field of professional services. If you want to succeed in LinkedIn marketing, avoid the following mistakes as highlighted on socialmediatoday.com.
1. You don't have a LinkedIn profile
If you don't create a personal profile, you lose a great opportunity to reach your target customers.
2. Your profile is incomplete
If you want to make a good impression on potential customers who open your profile, don't just have a blank page. Fill in as much information as possible about yourself, including what you can offer your clients. Do not forget to use a professional photo.
3. You have not joined any groups
LinkedIn groups offer opportunities to build contacts with people in your field, follow current trends and to present yourself as an industry expert. So choose groups focused on topics that interest you professionally.
4. You only publish advertising content in groups
The purpose of a discussion is to talk about certain issues and share ideas and tips. Members of the groups you join are definitely not waiting for you to start sharing posts about how great you are and what great services you offer. This is the fastest way to be labelled a spammer and expelled from the group. Follow the 80/20 rule - share 80% of the content about relevant topics and 20% about you.
5. You are trying to sell too hard
Not only in groups, but also when publishing updates for your contacts, keep to the rule of not publishing purely promotional content. Try writing about people other than yourself and offer useful content, for example on how to deal with certain problems. Add links to your website for interested readers to find more information.
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