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A better customer experience is not a strategy. A company must know what it wants to excel at and what it will deliberately not optimize

Trying to offer a lower price, more features, faster delivery, better service and greater…

Good customer communication does more than announce a problem. It helps customers avoid having to call at all

Contact centers can reduce part of their demand not by hiding the agent but through better…

Deflecting customers away from human agents may save costs in the short term while quietly destroying loyalty

Customer service has long measured success by contact volume, call duration and service costs. Yet…

Companies are deploying AI across customer service, but survey data show costs are not falling and sometimes are rising

A survey of 150 customer-service and IT leaders shows a striking gap between the breadth of AI…

AI can prepare a customer success plan in half an hour, but it cannot take over the relationship or complex decisions

Customer success staff often move between technical support, renewals and finding ways to increase…

For complex services, human help can increase conversion even among customers who prefer to research on their own first

Digital self-service lets customers check price, availability and options without sales pressure. In…

Rushed Deployment of Customer Service Tools Can Increase Costs and Damage Trust

Under pressure to prove the value of customer service, companies buy isolated systems and add…

Finally loyal customers: 3 steps to a satisfied clientele

Do you want truly loyal and satisfied clients who will recommend your company to their…

Four critical mistakes in customer service

Customer service is one of the most important factors influencing client loyalty to your company.…

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