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Four rules of promoting a start-up

A new start-up must feature a number of characteristics in order to succeed. These include, for…

Marketing and „Rule 7“: What is it and how does it work?

„Rule 7“ applies to marketing, its main premise being that a customer must see or hear your brand…

The five worst mistakes start-ups make in marketing

The question of marketing is a crucial one for newly established, small enterprises. Without good-…

B2B sales: Four fatal mistakes in emails sent to prospective clients

There are great emails offering business cooperation. And then there are emails that aren't…

Practical tips for writing content marketing

Content marketing is a great way to engage your prospective clients. What should a text that…

Digital marketing trends of 2017

Collective marketing and influencers Great digital marketers prefer collaboration. When you have…

3 marketing ideas for small businesses

Are you kicking off a start-up or do you manage marketing for a small business? Then you are…

3 effective advertising tricks marketing companies don't want you to know

In marketing, know-how is everything. This is why if there are effective and simple tricks that can…

5 tips for creating an effective newsletter

In an age of social networks and direct marketing, the good old e-mail might seem a somewhat…

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