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Email service providers are changing the algorithm. Don't let your messages fall into spam

Last year, Google announced that it had implemented a TensorFlow artificial intelligence-driven…

Is reading your marketing messages worth your customers' time?

When you take out commuting, going to the gym and attending various events with friends and family,…

7 characteristics of a successful marketing campaign

Creating a successful marketing campaign today is a little more complex than it used to be due to…

Six steps towards creating a successful marketing strategy for your start-up

Promoting an emerging project is one of the biggest challenges for marketing professionals. Creating…

Six basic rules of content marketing

Content marketing is a way of promoting a certain brand, product or solution through  content that…

Five tips on how to create successful content marketing

Content marketing, creating texts of valuable information that are used to establish and maintain…

5 steps towards preventing your digital marketing campaign from disappearing

Marketing keeps moving into the digital world, which offers many possibilities, but can also turn…

Which emotions can be used effectively in marketing (and how)?

Advertising and promotions are not just based on rational arguments and strictly logical thinking.…

Writing e-mail subject lines: An art worth mastering

In many cases, it's the e-mail subject that makes the difference between the user deleting the whole…

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