Sales News

Frequent discounts can damage both margin and brand. Customers learn to wait for a lower price

12.11.2026

Discount campaigns can raise sales volume in the short term, but when used too often they change customer purchasing behavior. Customers begin to treat the reduced price as normal and postpone?

Customer service loses trust mainly by breaking promises. A fast response is not enough

10.11.2026

A competitor’s unhappy customer may not be ready to switch suppliers. A complaint is not a buying signal

5.11.2026

Cold calling remains effective. Salespeople often avoid it anyway

3.11.2026

A better customer experience is not a strategy. A company must know what it wants to excel at and what it will deliberately not optimize

29.10.2026

Good customer communication does more than announce a problem. It helps customers avoid having to call at all

22.10.2026

B2B customers no longer need a salesperson to read out specifications. Value begins with diagnosing the real problem

27.10.2026

HR News FAQ

Mgr. Matěj Moravec, Foreign Trade Manager, ABF a.s.

How to fully exploit the potential of a trade fair presentation

Mgr. Matěj Moravec

Richard Páleník

Our Customer our Master. Finally?

Richard Páleník

More FAQ entries

Profiles of managers, coaches, lecturers

PhDr. Jan Holey�ovsk�

Kouč

Mgr. Kate�ina Hofmannov�

Lektor

Jan Kolomazn�k

Lektor

Ing. Zdenka Vostrovsk�, CSc.

Poradce a konzultant

More profiles in the Catalogue of Professionals

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