Four myths about digital marketing
Since the introduction of the Internet, marketing has been moving increasingly into the online world. The Internet environment, in relation to marketing, is very different from the traditional, real…
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Since the introduction of the Internet, marketing has been moving increasingly into the online world. The Internet environment, in relation to marketing, is very different from the traditional, real…
Novice bloggers often make multiple mistakes. In order to increase your chances of setting up a successful blog, you should avoid these.
Make sure your ads and their content do not contain the following errors which, unfortunately, are often overlooked.
New companies today have a large number of options for presenting themselves online. One of the most essential methods is having a presence on social networks. It is no longer true that this form of…
When you start a business, the main challenge is how to attract sets of qualified customers who are willing to buy. It makes no difference whether you are a local e-commerce shop or offering…
Repurposing is a new trend in online marketing today. Content creation isn't easy, so you should start repurposing now – you will save resources. By doing so, you get the most out of each piece of…
In many cases, it's the e-mail subject that makes the difference between the user deleting the whole message or the user clicking on it and reading it. Writing catchy subject lines so that addressees…
Social media is a direct way of getting in touch with consumers of your products. People on social media often connect at a really personal level with the brands they like. What do you need in order…
Internet users today switch from desktop PCs to mobile devices and new users start straight on mobile devices. Online advertising goes through the same change. Mobile advertising is growing at a…
The key is to sell solutions, not just items. Put differently, your marketing must be bigger than your products and services. When creating content, always focus on your target audience and solving…
To succeed online with your content marketing activities, your content needs to be personalized. You should also think about deploying an influencer – especially when you want to pitch your product to…
The previous article described how the use of augmented reality, voice search and AI will become much more widespread. What else is in the pipeline?
Digital marketing will go through a revolution. Digital advertising techniques are changing on a daily basis and so fast that in order to stay ahead you must not only keep pace but also look into the…
As a person becomes a micro influencer, people start noticing. The person is increasingly more and more visible by getting involved in speaking engagements or publishing content. How can you go from…
One of the main rules of marketing (and sales too) is that facts do not sell as well as emotions. Emotionally powerful advertisements are quite common these days – so common, in fact, that today's…