The 10 worst mistakes you can make in a business e-mail

For many businesspeople, e-mail communication remains one of the most important forms of prospecting. But the current competition in e-mail communication (such as spam) demands that your e-mail engages prospects and does not drive them away due to mistakes in the message.

Here is a list of ten mistakes that you must avoid at all costs when writing business e-mails.

Illustration

1. Mistake in the name of the prospect

According to the blog of the HubSpot company, misspelling the name of the client or using a different name (e.g. when forwarding another e-mail) is a very unpleasant signal towards the recipient.

2. Error in your data

A mistake in your phone number or your name signals a lack of professionalism.

3. Wrong date

Check dates and times, especially when forwarding a previous e-mail.

4. E-mail sent to the wrong address

If you do not take the time to find the address, available to the public, to which your e-mail should obviously have been sent, you cannot expect the recipient to forward your e-mail to the right person.

5. Not using paragraphs

Paragraphs are split into segments, thoughts and points. These help the reader orientate in the text. No one wants to read one long chunk of text.

6. Too much information

The e-mail must be short, straight to the point, and in no way should it overwhelm the prospect with too much information.

7. Lack of a call to action

It should be clear from the e-mail what it is you want from the person – reply to you, check the website, get registered? This call to action must be clearly expressed in your e-mail.

8. Non-functional links

Links that do not work again signal a lack of sense for detail and unprofessionalism.

9. Obvious pasting

If you copy and paste parts of text (e.g. from the website of the given company) and it is obvious (e.g. you leave the original format that differs from the rest of the e-mail), you will hardly impress the client.

10. Grammatical errors

There should definitely be no grammar or spelling mistakes in your e-mail.


-mm-

Article source HubSpot Blog - marketing and sales blog of the HubSpot company
Read more articles from HubSpot Blog