The Internet is full web presentations of various quality, from the highest to the lowest. It doesn't matter what importance the presentation on the Internet plays. Your website should be representative, it should please the eye, it should be user friendly, and, above all, up-to-date. The INC.com server put together seven signs that warn you that you should work on your website.
1. Last blog entry: January 2012
A blog is a very useful component of a website and a unique platform for a simple presentation of your content marketing, that is, if the blog is up-to-date. No blog is better than a blog with obsolete information.
2. The “About Us” section is missing
If the website does not include any information about the author or the company it presents, it seems suspicious at the very least, or perhaps even untrustworthy.
3. Grammatical errors
Misspellings, incorrect use of commas, grammatical errors all damage the credibility of your company, especially for people who are sensitive to grammar.
4. The same pictures as everywhere else
Yes, by using free stock images you save some money. However, because free databases are limited, there is a large probability that the pictures you used have already seen too many times on other websites.
5. No differentiation from the competition
Many companies use the Internet to present what they do, but they do so in a way that is no different from their competition. Focus on what makes your approach different from others.
6. The features don't work
Interactive features that don't work (contact forms, web presentations, embedded videos, links, animation) really damage the image of how your website represents your company. Everything must work and must be up-to-date.
7. Prices are missing
If there are no prices of your services/products posted on your website, there are only two reasons for that. Either the price is calculated on an individual basis or it's so high that you don't want to scare off prospects. In any case, by not even just stating a price range, you lose many potential customers.
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