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Four legendary emotionally powerful marketing campaigns

One of the main rules of marketing (and sales too) is that facts do not sell as well as emotions.…

The big issue of social media marketing

It may be the case that there are too many bots (software applications running automated tasks) on…

How to prepare a successful social media strategy

Creating a social media strategy should be based on a few key questions. By sticking to these, your…

Study: Display advertising rules the Internet

Growth in global advertising is mostly driven by social media, online video and other digital…

Account based marketing: What is it and how is it done?

Account based marketing, abbreviated as ABM, is a term that's frequently brought up in professional…

Four zero-budget marketing tips for start-ups

No matter whether you are starting new businesses or not, you must have noticed that what ten years…

Attack on millennials: 4 tips on engaging the 18-25 age group

Some products are meant for young people but their sales are not going well because the company does…

How to improve your B2B content strategy

Content marketing matters even in B2B. Why? Because surveys suggest that almost half of B2B buyers…

Are your B2B marketing efforts without results?

Segmentation is very important in B2B marketing:  dont use the same message for everybody. The key…

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