It is good to realize that what you offer is not for everyone, and that is all right. The best way of marketing is the targeted one. You have to know who your customer is so you do not waste your time. Allbusiness.com published a few tips how to deal with targeted marketing.
1) Identify your customers
To help your customers effectively, you have to know them in detail. Pay attention to your main target audience as well as sub-target groups. Find out their age, location, socioeconomic status and other demographic traits. Also pay attention to their online browsing habits, previous and current buying habits, social media preferences and most often used devices like desktops or tablets.
2) Create targeted advertising
Analyse both your target audience and sub-target groups and then make the ad. For example, you sell a beauty product and want to target richer women above the age of 50 who frequently shop on-line and middle-class women around the age of 30 who do not shop online as much, but spend time on social-sites. Make an ad for each group separately, do not try to create the ad which everyone will love. The older women might receive the ad on the online shops they visit. For the younger women, put it on the social media sites
3) Do not stop collecting data
After you have made the initial research about your customers, do not stop learning. Continue to collect data and find out what works for you and what does not. Study site statistics to find out what attracts which group and where your audience lingers. Social media are easy and free ways to get this information.
4) Establish the best ways to approach your customers
Do not use tools and places which your customer does not use. "Go" to customer, so he does not have to search for you. Some good places might be newspapers, magazines, blogs or Facebook.
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