Imagine yourself as the client
According to Forbes, the distaste for selling on the part of the salesperson stems from imagining himself in the shoes of the client, knowing what an unpleasant feeling it is to have someone selling you something. However, there's a really simple solution. Forget about the sales mindset and behave in a completely different way than is expected from a salesperson.
Don't try to sell
A surprisingly efficient way is not trying to sell anything at all to the prospect. Consult with the customer, be baldly honest and have a conversation in an informal manner. Be interested in what kind of person the client is and his / her interests and needs. And, most importantly, only offer your product if you see that the solution genuinely fits the prospect's needs.
Learn to say no
People aren't used to hearing „no“ from salespeople. They're only used to smiles and hearing that everything can be done and everything is perfect, and they're tired of it. Learn to say „no“ when things are not as the client expected, when there are things you simply cannot do or when you didn't find a match with the prospect's needs and your offer. You'll immediately make a great impression on the customer.
Benefits for your and your clients
If you choose to employ the attitude described above, not only will you enjoy selling more, you'll also be original, and this will show in your clients' reactions and in your overall business results. You'll also only sell your product to people who really need it, so you'll have satisfied clientele and more referrals.
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