Portal Business Brief provides recommendations on how to achieve maximum effect in the first sales presentation.
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Simplicity. The presentation must be easy to follow and needs to be understood.
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Pace. Prospects will get bored if you elaborate on irrelevant details.
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Impressive facts and figures. Your audience should be surprised. Factual information also lead to the creation of trust.
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Create opportunities for stories. Properly incorporated, a story increases the chance of a recall by 26%.
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Keep their curiosity. Reveal information one at a time so that the prospect is interested in learning more. First, tell the fact, then provide an explanation.
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Be confident just enough. Create individual rapport with everyone in the audience.
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Focus on your audience. Try to think about their needs and what specifically you can do for them.