LinkedIn is a social network dedicated to professionals in their fields. It has more than 120 million members worldwide. It's an ideal way to reconnect with former colleagues or business partners. In addition, LinkedIn is also a powerful marketing tool and a source of many new contacts, but only if you know how to properly use it. It is an opportunity to build personal contacts with people all over the world without leaving your office.
How to start?
LinkedIn offers a guide for new users, which quickly enables you to create your personal profile. However, experts advise to spend more time on it. Your profile is like your business card - the first impression is important. Besides, it's usually the first thing people find when searching your name on Google. Thus, it should be up to date, include recommendations from colleagues, and a high quality photo. Finally, do not forget to put a link to your profile on your blog or website.
What about my company?
You can then create a company page for your business where you will upload updated information for customers or business partners, your products reviews and references. Among other things, it also serves those who are considering a job at your company.
However, the biggest advantage is access to information from people in the industry using LinkedIn Groups, where you can discuss with other professionals and ask them question. Using LinkedIn Answers, you can also ask questions to part of your connections, which you can then be answered by their connections. LinkedIn Today filters current information according to the sector in which you operate.
Best of all: All this is free on LinkedIn and if you want more than that, it is possible to use an even better paid version.
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