If you are trying to improve SEO, do not be fooled by the first increase of web traffic. Patience will prevent premature disappointment.
When traffic increases, first, see if it had any effect on site ranking on search engines. The ranking does not always corresponds to changes in traffic and it is affected by many factors that are not always known.
The next step is to map the situation in paid search. Traffic growth may be caused by an error in paid search. Traffic from these sources needs to be carefully tagged, otherwise it may be confused with organic traffic growth.
Once you make sure that the increase is not due to paid search, you must identify the keywords that brought the new traffic. If the increase is primarily due to keywords, for which the website on search engines is not highly ranked, it is often assumed that this is due to paid search. A more likely option, however, is a simple growth in the search of these words.
Finally you need to find out the landing page where users are led to from the search engines. Also here it is necessary to distinguish whether the visits were due to organic search or paid search.
Therefore, to confirm the good news of the results of SEO, take more time. If you find a problem, its solution will lead to real improvements SEO.
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