Unified content
Forbes states that in the overwhelming number of photos and entries, there is one way to make your brand stick in the memory of users. And that is consistency. All your entries should be connected thematically. The presented brand should have one common topic or an original approach that will be apparent in every single entry.
Unified visuals
Visually, the individual entries and pictures should be immediately recognised by users. Create a manual for graphics that will be noticeable and engaging, then use it for all entries, logos, photos, etc.
One font
The font of your text must always be the same. Again, this is a rule of continuity. Maybe this is not something that would be obvious at first sight, as we see non-extreme styles of text in a subconscious way; nonetheless, it is something that will help fix your brand in the minds of clients.
Regularity
Your brand should be predictable when it comes to the timing of your entries. Come up with a system within which you will share an entry at regular intervals, no matter what. Regularity is important for building a community that will follow your brand.
-mm-