After the changes on Facebook at the end of last year, it goes without saying that Facebook page advertising support is truly important in 2014. However, you can hear critics who spread a lot of misconceptions about advertising on Facebook. Social Media Today have chosen six we encounter most often.
Myth 1: Facebook advertising does not work. This is true for every mismanaged campaign on any medium, Facebook is no exception. Advertising campaign works when you prepare it properly and take full advantage of all the possibilities of targeting that Facebook offers. Sometimes it is worth it to seek specialist advice.
Myth 2: You can not monitor you ROI. Facebook offers built-in tools that show you exactly what your paid campaigns have achieved. These numbers can be further compared with the outputs of your Google Analytics or other analytic tools used for evaluation of your Internet activities.
Myth 3: Posts can be promoted only toward the extended community. To target more precisely, use the Power Editor tool. This statement is false.
Myth 4: Get new fans is almost free. This myth is caused by agencies that sell fans below price using automated liking, which, however, usually does not attract true potential customers.
It's more effective to pay more and get fans who have the potential to become paying customers and thus generate higher ROI.
Myth 5: It is good to target widely. Many marketers still target only according to demographic criteria. However, if you do not have a mass brand, it pays to user rather narrower targeting by interests. You get a better audience for a lower cost.
Myth 6: Targeting friends of fans have a huge effect. Maybe in the past, today, however, it is seen rather as a waste. People have very diverse range of friends starting with their family, through work colleagues, friends' children, neighbors, etc. It is therefore appropriate to narrow the targeting of such a diverse group depending on how they fit to potential customers. The cost of obtaining a fan is considerably reduced that way.
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