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5 ways to increase customer loyalty

To gain the loyalty of customers today, you first need to develop a strong emotional connection with…

Do you operate in the B2B segment? How well do you know your target audience?

Many business managers assume that they really know the target group they are trying to communicate…

How to get a business order even when under pressure?

Pressure can sometimes be crippling and lead you to accept a deal which you do not fully agree with.…

Prepare an acquisition strategy for 2021

Uncertainty reigns everywhere this year. Even organizations that are still strong and successful…

Work on your brand's reputation. Here are 3 tips on how to do it

Your reputation is affected by many factors, including primary marketing channels such as social…

7 tips for virtual sales

Even before the coronavirus pandemic, many companies began switching to call center sales. It can be…

Do customers need salespeople, or can they already "serve" themselves?

With billions of data and technologies at their fingertips, customers may seem to be able to do…

3 ways to improve sales forecasts when the future is unclear

When business pressure is high, sales teams may lose track of further estimates. Failure to meet…

10 variables to help you better profile customers and map their path

You need to map the customer's path accurately in order to really understand your relationship.

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