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Traditional media are not dead, focus on an optichannel strategy

We followed the data even before digital marketing appeared and analysis and statistics became a…

Diamonds and Coca-Cola are forever: The greatest ads of all time

Something as simple as word association can put a brand in customers minds. In the case of diamonds,…

5 ways to write better headlines

It always starts with the headline. It may contain keywords, but if it's boring, people simply do…

Does it make sense to communicate with customers in print?

Printed communication still makes sense, because print is still one of the classic sources, where…

22 tips for a more successful collaboration of PR and the media

PR Daily.com pointed out that the PR people often speak different language than people from the…

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